28% of women admit to masturbating in the shower, wasting around
121 Olympic-sized swimming pools’ worth of water each year.

So on World Environment Day we partnered up with Love Not War to get people to “break up” with their shower head 
and switch to one of the brand’s sustainable sex toys.

The campaign spread far and wide with OOH posters and an AR experience 

Featured in: Ad Age, Muse by Clio, Metro, The Drum, Daily Star, Medium, Shots.